Become a Member
To become a member, complete the membership application available at all stores or the Customer Service Desk located in the GM Wintergarden. Simply return the completed application to a Customer Service Representative who will register you and give you your complimentary rencen rewards membership card.
This new program is designed to reward you, our loyal customer, for the many purchases you make at the GM Renaissance Center, River East Center, and Millender Center. When you shop or dine at any establishment in these three centers, you can receive points that can be redeemed for valuable rewards.
Membership Benefits
Throughout the year, rencen rewards members will receive emails and flyers detailing special “Members Only” receptions and activities, bonus point opportunities, and “Members Only” offers.
In addition, during “Wrap It All Up” holidays such as Valentine’s Day, Mother’s Day, Father’s Day, and the holiday season, only rencen rewards members will be eligible for the Gift with Purchase program that provides an extra benefit to those who utilize the GM Renaissance Center, River East Center, and Millender Center shops and restaurants.